{"id":954026,"date":"2025-08-11T07:27:17","date_gmt":"2025-08-11T01:57:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=954026"},"modified":"2025-08-11T07:42:10","modified_gmt":"2025-08-11T02:12:10","slug":"philips-moves-to-fully-digital-first-marketing-strategy-in-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/11\/philips-moves-to-fully-digital-first-marketing-strategy-in-india\/","title":{"rendered":"Philips moves to fully digital-first marketing strategy in India"},"content":{"rendered":"<p>With digital screens growing in relevance, global major Philips has pulled its entire personal health media spend off traditional TV, moving to a fully digital-first strategy in India from 2025. This would be supported by targeted out-of-home and on-ground activations, Smit Shukla, consumer marketing lead, Philips Personal Health, ISC Zone, said. <\/p>\n<p>\u201cFor us, the TV spends are zero,\u201d Shukla told FE on the sidelines of the launch of a new Philips Avent electric breast-pump. \u201cWe did only one campaign in 2024 only to realise TV is not working.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With digital screens growing in relevance, global major Philips has pulled its entire personal health media spend off traditional TV, moving to a fully digital-first strategy in India from 2025. This would be supported by targeted out-of-home and on-ground activations, Smit Shukla, consumer marketing lead, Philips Personal Health, ISC Zone, said. \u201cFor us, the TV spends are zero,\u201d Shukla told FE on the sidelines of the launch of a new Philips Avent electric breast-pump. \u201cWe did only one campaign in 2024 only to realise TV is not working.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-954026","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/954026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=954026"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/954026\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=954026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=954026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=954026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}