{"id":953974,"date":"2025-08-11T07:02:26","date_gmt":"2025-08-11T01:32:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=953974"},"modified":"2025-08-11T07:14:02","modified_gmt":"2025-08-11T01:44:02","slug":"i-day-rakhi-sales-signal-festive-orders-may-jam-ecommerce-route","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/11\/i-day-rakhi-sales-signal-festive-orders-may-jam-ecommerce-route\/","title":{"rendered":"I-Day, Rakhi sales signal festive orders may jam ecommerce route"},"content":{"rendered":"<p>The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% increase in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan. <\/p>\n<p>Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart\u2019s Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ecommerce sector is gearing up for a busier festive season than last year, with analysts and consumer brands projecting a 15-20% increase in order volumes based on signs from the initial sale events and demand during festivals such as Raksha Bandhan. Ecommerce platforms launch pre-festive sales such as Independence Day sale to drive the momentum for the festive season that begins with Raksha Bandhan in mid-August and peaks during Diwali, which is in mid-October this year. Amazon and Flipkart\u2019s Freedom Sale this year coincided with the Raksha Bandhan week, which helped brands see more sales than usual.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-953974","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/953974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=953974"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/953974\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=953974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=953974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=953974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}