{"id":953807,"date":"2025-08-09T08:15:32","date_gmt":"2025-08-09T02:45:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=953807"},"modified":"2025-08-09T08:32:05","modified_gmt":"2025-08-09T03:02:05","slug":"91-of-gen-z-in-india-get-their-news-from-social-media-google-kantar-study","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/09\/91-of-gen-z-in-india-get-their-news-from-social-media-google-kantar-study\/","title":{"rendered":"91% of Gen Z in India get their news from social media: Google-Kantar study"},"content":{"rendered":"<p>Social media has emerged as the dominant news source for India\u2019s Gen Z, with 91% of this generation relying on it for updates, followed closely by video platforms at 88%, according to a new report by Google and Kantar. The study, Bridging the Gap: Reimagining News for Gen Z, surveyed over 4,000 respondents aged 15\u201328 across 40 markets and eight language clusters, and sheds light on how this digitally native audience is reshaping news consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has emerged as the dominant news source for India\u2019s Gen Z, with 91% of this generation relying on it for updates, followed closely by video platforms at 88%, according to a new report by Google and Kantar. The study, Bridging the Gap: Reimagining News for Gen Z, surveyed over 4,000 respondents aged 15\u201328 across 40 markets and eight language clusters, and sheds light on how this digitally native audience is reshaping news consumption.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-953807","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/953807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=953807"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/953807\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=953807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=953807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=953807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}