{"id":950946,"date":"2025-07-30T07:15:22","date_gmt":"2025-07-30T01:45:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=950946"},"modified":"2025-07-30T07:21:17","modified_gmt":"2025-07-30T01:51:17","slug":"aamir-khans-film-goes-pay-per-view-on-youtube-gives-ott-giants-a-miss","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/30\/aamir-khans-film-goes-pay-per-view-on-youtube-gives-ott-giants-a-miss\/","title":{"rendered":"Aamir Khan&#8217;s film goes pay-per-view on YouTube, gives OTT giants a miss"},"content":{"rendered":"<p>Mumbai: Aamir Khan Productions has partnered with YouTube to release Sitaare Zameen Par on a pay-per-view basis in a potentially significant move, said people familiar with the development. <\/p>\n<p>This marks the first time in recent memory that a marquee Hindi film featuring a major star has not been licensed to a dominant subscription video-on-demand (SVOD) platform such as Netflix, Prime Video or JioHotstar, opting instead for a pay-per-view strategy via the world\u2019s largest video platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Aamir Khan Productions has partnered with YouTube to release Sitaare Zameen Par on a pay-per-view basis in a potentially significant move, said people familiar with the development. This marks the first time in recent memory that a marquee Hindi film featuring a major star has not been licensed to a dominant subscription video-on-demand (SVOD) platform such as Netflix, Prime Video or JioHotstar, opting instead for a pay-per-view strategy via the world\u2019s largest video platform.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-950946","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=950946"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950946\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=950946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=950946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=950946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}