{"id":950562,"date":"2025-07-29T08:09:52","date_gmt":"2025-07-29T02:39:52","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=950562"},"modified":"2025-07-29T08:27:04","modified_gmt":"2025-07-29T02:57:04","slug":"falling-ad-spends-fewer-subscribers-spell-trouble-for-tv","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/29\/falling-ad-spends-fewer-subscribers-spell-trouble-for-tv\/","title":{"rendered":"Falling ad spends, fewer subscribers spell trouble for TV"},"content":{"rendered":"<p>Mumbai: India&#8217;s television broadcasting sector is facing a period of turbulence, with both advertising and subscription revenues coming under pressure. <\/p>\n<p>A slowdown in advertising spends by fast-moving consumer goods (FMCG) companies, long considered the backbone of TV advertising, has weighed heavily on broadcasters already contending with structural shifts in audience behaviour and distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: India&#8217;s television broadcasting sector is facing a period of turbulence, with both advertising and subscription revenues coming under pressure. A slowdown in advertising spends by fast-moving consumer goods (FMCG) companies, long considered the backbone of TV advertising, has weighed heavily on broadcasters already contending with structural shifts in audience behaviour and distribution.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-950562","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=950562"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950562\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=950562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=950562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=950562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}