{"id":950022,"date":"2025-07-26T07:39:04","date_gmt":"2025-07-26T02:09:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=950022"},"modified":"2025-07-26T07:51:04","modified_gmt":"2025-07-26T02:21:04","slug":"prime-video-banks-on-elevated-storytelling-as-india-becomes-global-growth-engine","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/26\/prime-video-banks-on-elevated-storytelling-as-india-becomes-global-growth-engine\/","title":{"rendered":"Prime Video banks on \u2018Elevated Storytelling\u2019 as India becomes global growth engine"},"content":{"rendered":"<p>\u2018India is now a mature market for elevated storytelling\u2019 <\/p>\n<p>In a dynamic over-the-top market, Amazon\u2019s Prime Video India is positioning itself as a full-fledged entertainment hub encompassing original shows, movie rentals and third-party subscriptions. Gaurav Gandhi, who oversees the platform\u2019s business in the APAC and MENA markets, and Shilangi Mukherji, who leads the subscription business in India, spoke to Christina Moniz about the service\u2019s differentiation strategy and its recent entry into ad-supported streaming. Excerpts:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018India is now a mature market for elevated storytelling\u2019 In a dynamic over-the-top market, Amazon\u2019s Prime Video India is positioning itself as a full-fledged entertainment hub encompassing original shows, movie rentals and third-party subscriptions. Gaurav Gandhi, who oversees the platform\u2019s business in the APAC and MENA markets, and Shilangi Mukherji, who leads the subscription business in India, spoke to Christina Moniz about the service\u2019s differentiation strategy and its recent entry into ad-supported streaming. Excerpts:<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-950022","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=950022"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/950022\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=950022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=950022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=950022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}