{"id":949936,"date":"2025-07-26T06:46:38","date_gmt":"2025-07-26T01:16:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=949936"},"modified":"2025-07-26T06:56:46","modified_gmt":"2025-07-26T01:26:46","slug":"prime-video-bets-on-entertainment-to-build-scalable-svod-business-in-india-without-cricket","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/26\/prime-video-bets-on-entertainment-to-build-scalable-svod-business-in-india-without-cricket\/","title":{"rendered":"Prime Video bets on entertainment to build scalable SVOD business in India, without cricket"},"content":{"rendered":"<p>At a time when cricket is driving record subscriber growth for Mukesh Ambani\u2019s JioHotstar, Jeff Bezos\u2019 Amazon Prime Video India remains confident that a scalable and sustainable subscription video-on-demand (SVOD) business can thrive in the country purely on the strength of entertainment content, without relying on cricket. <\/p>\n<p>\u201cThe notion that a scalable streaming business can\u2019t be built without live sports is simply not true. It can be done, we\u2019re doing it,\u201d said Gaurav Gandhi, Vice President of APAC and MENA at Amazon Prime Video, in an interview with ET.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a time when cricket is driving record subscriber growth for Mukesh Ambani\u2019s JioHotstar, Jeff Bezos\u2019 Amazon Prime Video India remains confident that a scalable and sustainable subscription video-on-demand (SVOD) business can thrive in the country purely on the strength of entertainment content, without relying on cricket. \u201cThe notion that a scalable streaming business can\u2019t be built without live sports is simply not true. It can be done, we\u2019re doing it,\u201d said Gaurav Gandhi, Vice President of APAC and MENA at Amazon Prime Video, in an interview with ET.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-949936","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/949936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=949936"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/949936\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=949936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=949936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=949936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}