{"id":949730,"date":"2025-07-25T09:48:43","date_gmt":"2025-07-25T04:18:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=949730"},"modified":"2025-07-25T10:17:47","modified_gmt":"2025-07-25T04:47:47","slug":"dont-just-optimise-for-clicks-optimise-for-feeling-nipun-taneja-on-ai-that-builds-emotionally-hooked-brands","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/25\/dont-just-optimise-for-clicks-optimise-for-feeling-nipun-taneja-on-ai-that-builds-emotionally-hooked-brands\/","title":{"rendered":"&#8220;Don&#8217;t Just Optimise for Clicks. Optimise for Feeling.&#8221; &#8211; Nipun Taneja on AI That Builds Emotionally Hooked Brands"},"content":{"rendered":"<p>New Delhi [India], July 24: In a world dominated by dashboards and reports, the biggest marketing wins are often invisible &#8211; the pause before a skip, the half-second linger, the unspoken emotional cue that turns a swipe into a sale. While traditional ad tech chases conversions, Nipun Taneja is shifting the spotlight to a new frontier: emotion as a performance metric.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], July 24: In a world dominated by dashboards and reports, the biggest marketing wins are often invisible &#8211; the pause before a skip, the half-second linger, the unspoken emotional cue that turns a swipe into a sale. While traditional ad tech chases conversions, Nipun Taneja is shifting the spotlight to a new frontier: emotion as a performance metric.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-949730","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/949730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=949730"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/949730\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=949730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=949730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=949730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}