{"id":948651,"date":"2025-07-22T09:17:00","date_gmt":"2025-07-22T03:47:00","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=948651"},"modified":"2025-07-22T09:35:38","modified_gmt":"2025-07-22T04:05:38","slug":"jiohotstar-taps-influencers-to-turn-wimbledon-into-a-lifestyle-experience-for-indias-young-consumers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/22\/jiohotstar-taps-influencers-to-turn-wimbledon-into-a-lifestyle-experience-for-indias-young-consumers\/","title":{"rendered":"JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India\u2019s young consumers"},"content":{"rendered":"<p>Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency\u2019s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at \u20b93,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency\u2019s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at \u20b93,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-948651","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/948651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=948651"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/948651\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=948651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=948651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=948651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}