{"id":947952,"date":"2025-07-19T08:04:42","date_gmt":"2025-07-19T02:34:42","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=947952"},"modified":"2025-07-19T08:19:17","modified_gmt":"2025-07-19T02:49:17","slug":"ai-led-ad-tools-are-helping-small-brands-reduce-reliance-on-big-agencies","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/19\/ai-led-ad-tools-are-helping-small-brands-reduce-reliance-on-big-agencies\/","title":{"rendered":"AI-led ad tools are helping small brands reduce reliance on big agencies"},"content":{"rendered":"<p>At a Google India roundtable last week, Arjun Choudhary, VP of revenue &amp; growth head for food delivery &amp; Instamart at Swiggy, offered a peek into how one of the country\u2019s largest hyperlocal brands is deploying artificial intelligence (AI) not just as a tool, but as a strategic partner. <\/p>\n<p>\u201cAs a hyperlocal business, we prioritise quality over volume, while focusing on users across cohorts,\u201d Choudhary said. \u201cGoogle has played a key role in helping us reach and engage them effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a Google India roundtable last week, Arjun Choudhary, VP of revenue &amp; growth head for food delivery &amp; Instamart at Swiggy, offered a peek into how one of the country\u2019s largest hyperlocal brands is deploying artificial intelligence (AI) not just as a tool, but as a strategic partner. \u201cAs a hyperlocal business, we prioritise quality over volume, while focusing on users across cohorts,\u201d Choudhary said. \u201cGoogle has played a key role in helping us reach and engage them effectively.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-947952","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/947952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=947952"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/947952\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=947952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=947952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=947952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}