{"id":947574,"date":"2025-07-18T06:56:13","date_gmt":"2025-07-18T01:26:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=947574"},"modified":"2025-07-18T07:14:53","modified_gmt":"2025-07-18T01:44:53","slug":"airtel-partners-with-perplexity-signals-ai-bundling-shift","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/18\/airtel-partners-with-perplexity-signals-ai-bundling-shift\/","title":{"rendered":"Airtel partners with Perplexity, signals AI bundling shift"},"content":{"rendered":"<p>Bharti Airtel on Thursday struck a first-of-its-kind partnership with US-based AI-powered search engine Perplexity, offering its 360 million customers a free 12-month subscription to Perplexity Pro, the premium version of the platform. The move positions Airtel as the first telco to bundle a GenAI productivity tool, shifting the focus from entertainment-based bundling to utility-driven offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel on Thursday struck a first-of-its-kind partnership with US-based AI-powered search engine Perplexity, offering its 360 million customers a free 12-month subscription to Perplexity Pro, the premium version of the platform. The move positions Airtel as the first telco to bundle a GenAI productivity tool, shifting the focus from entertainment-based bundling to utility-driven offerings.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-947574","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/947574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=947574"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/947574\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=947574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=947574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=947574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}