{"id":946816,"date":"2025-07-16T07:11:28","date_gmt":"2025-07-16T01:41:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=946816"},"modified":"2025-07-16T07:20:44","modified_gmt":"2025-07-16T01:50:44","slug":"ettech-explainer-why-blinkit-is-shifting-to-an-inventory-led-model","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/16\/ettech-explainer-why-blinkit-is-shifting-to-an-inventory-led-model\/","title":{"rendered":"ETtech Explainer: Why Blinkit is shifting to an inventory-led model"},"content":{"rendered":"<p>Quick commerce platform Blinkit is moving from a marketplace model to an inventory-led approach after parent Eternal became an Indian-owned and controlled company (IOCC) in April. <\/p>\n<p>ET reported on July 13 that Blinkit has informed sellers it will transition to this new model starting September.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce platform Blinkit is moving from a marketplace model to an inventory-led approach after parent Eternal became an Indian-owned and controlled company (IOCC) in April. ET reported on July 13 that Blinkit has informed sellers it will transition to this new model starting September.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-946816","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/946816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=946816"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/946816\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=946816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=946816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=946816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}