{"id":945986,"date":"2025-07-12T07:46:33","date_gmt":"2025-07-12T02:16:33","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=945986"},"modified":"2025-07-12T07:56:07","modified_gmt":"2025-07-12T02:26:07","slug":"brands-look-to-quick-commerce-for-fast-growth-but-costs-remain-a-concern","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/12\/brands-look-to-quick-commerce-for-fast-growth-but-costs-remain-a-concern\/","title":{"rendered":"Brands look to quick commerce for fast growth, but costs remain a concern"},"content":{"rendered":"<p>The operating cost on quick commerce is significantly high for direct-to-consumer (D2C) brands in India, said Simran Khara, founder and CEO of Koparo, which sells sustainable home care products. <\/p>\n<p>&#8220;The cost to serve on quick commerce is fairly high for brands,&#8221; Khara noted, especially in categories where margins are already tight. <\/p>\n<p>According to Khara, 33% of the startup&#8217;s revenue comes from quick commerce channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The operating cost on quick commerce is significantly high for direct-to-consumer (D2C) brands in India, said Simran Khara, founder and CEO of Koparo, which sells sustainable home care products. &#8220;The cost to serve on quick commerce is fairly high for brands,&#8221; Khara noted, especially in categories where margins are already tight. According to Khara, 33% of the startup&#8217;s revenue comes from quick commerce channels.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-945986","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/945986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=945986"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/945986\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=945986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=945986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=945986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}