{"id":945196,"date":"2025-07-10T07:31:50","date_gmt":"2025-07-10T02:01:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=945196"},"modified":"2025-07-10T07:47:29","modified_gmt":"2025-07-10T02:17:29","slug":"indian-cmos-under-pressure-to-deliver-profitability-amid-ai-talent-and-data-challenges-ibm-study","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/10\/indian-cmos-under-pressure-to-deliver-profitability-amid-ai-talent-and-data-challenges-ibm-study\/","title":{"rendered":"Indian CMOs under pressure to deliver profitability amid AI, talent and data challenges: IBM study"},"content":{"rendered":"<p>Chief Marketing Officers (CMOs) in India are increasingly being held accountable for delivering not just brand value but also profitability and revenue growth, as they navigate the complex terrain of AI adoption, evolving customer expectations, and workforce transformation, according to the IBM CMO Study 2025, released today by the IBM Institute for Business Value (IBV). <\/p>\n<p>The global study, conducted in partnership with Oxford Economics, reveals that 63% of Indian CMOs are now directly responsible for ensuring profitability, closely mirroring the global figure of 64%. Meanwhile, 53% of Indian CMOs are tasked with driving revenue growth, marking a significant expansion in the traditional remit of marketing leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Marketing Officers (CMOs) in India are increasingly being held accountable for delivering not just brand value but also profitability and revenue growth, as they navigate the complex terrain of AI adoption, evolving customer expectations, and workforce transformation, according to the IBM CMO Study 2025, released today by the IBM Institute for Business Value (IBV). The global study, conducted in partnership with Oxford Economics, reveals that 63% of Indian CMOs are now directly responsible for ensuring profitability, closely mirroring the global figure of 64%. Meanwhile, 53% of Indian CMOs are tasked with driving revenue growth, marking a significant expansion in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-945196","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/945196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=945196"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/945196\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=945196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=945196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=945196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}