{"id":944765,"date":"2025-07-09T07:56:08","date_gmt":"2025-07-09T02:26:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=944765"},"modified":"2025-07-09T08:26:14","modified_gmt":"2025-07-09T02:56:14","slug":"in-case-telcos-missed-the-message-earlier-otts-do-a-voice-over","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/09\/in-case-telcos-missed-the-message-earlier-otts-do-a-voice-over\/","title":{"rendered":"In case telcos missed the message earlier, OTTs do a voice over"},"content":{"rendered":"<p>Over-the-top (OTT) communication platforms such as WhatsApp are set to eat into the enterprise voice revenues at telecom companies after seizing a lion&#8217;s share in business messaging that is now increasingly routed through apps instead of SMSes. <\/p>\n<p>WhatsApp&#8217;s recent foray into voice calling for enterprises is set to challenge the traditional IVR telephony. And coupled with AI agents, the development could well remodel India&#8217;s call centres from what they are today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over-the-top (OTT) communication platforms such as WhatsApp are set to eat into the enterprise voice revenues at telecom companies after seizing a lion&#8217;s share in business messaging that is now increasingly routed through apps instead of SMSes. WhatsApp&#8217;s recent foray into voice calling for enterprises is set to challenge the traditional IVR telephony. And coupled with AI agents, the development could well remodel India&#8217;s call centres from what they are today.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-944765","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/944765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=944765"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/944765\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=944765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=944765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=944765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}