{"id":944228,"date":"2025-07-07T07:01:12","date_gmt":"2025-07-07T01:31:12","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=944228"},"modified":"2025-07-07T07:09:50","modified_gmt":"2025-07-07T01:39:50","slug":"myntra-launches-glamstream-to-fuel-next-phase-of-content-led-commerce-eyes-15-uptick-in-engagement","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/07\/myntra-launches-glamstream-to-fuel-next-phase-of-content-led-commerce-eyes-15-uptick-in-engagement\/","title":{"rendered":"Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagement"},"content":{"rendered":"<p>Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination &#8211; seamlessly blending entertainment, fashion inspiration and purchase. <\/p>\n<p>Built at the intersection of content, community, and commerce, Glamstream reflects how today&#8217;s young India likes to shop: entertainment built into their feed and instant access to what inspires them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination &#8211; seamlessly blending entertainment, fashion inspiration and purchase. Built at the intersection of content, community, and commerce, Glamstream reflects how today&#8217;s young India likes to shop: entertainment built into their feed and instant access to what inspires them.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-944228","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/944228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=944228"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/944228\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=944228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=944228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=944228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}