{"id":943977,"date":"2025-07-05T07:22:24","date_gmt":"2025-07-05T01:52:24","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=943977"},"modified":"2025-07-05T07:45:16","modified_gmt":"2025-07-05T02:15:16","slug":"more-audience-rating-agencies-the-merrier-says-tv-industry","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/05\/more-audience-rating-agencies-the-merrier-says-tv-industry\/","title":{"rendered":"More audience rating agencies, the merrier, says TV industry"},"content":{"rendered":"<p>The Telecom Regulatory Authority of India (TRAI) has long held that India needs more than one television audience measurement system. The sheer size of the category \u2014television remains the highest-reach medium with TV-viewing households estimated at 217 million in FY24 \u2014 renders the current unified rating mechanism under Broadcast Audience Research Council (BARC) India redundant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Telecom Regulatory Authority of India (TRAI) has long held that India needs more than one television audience measurement system. The sheer size of the category \u2014television remains the highest-reach medium with TV-viewing households estimated at 217 million in FY24 \u2014 renders the current unified rating mechanism under Broadcast Audience Research Council (BARC) India redundant.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-943977","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/943977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=943977"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/943977\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=943977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=943977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=943977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}