{"id":942934,"date":"2025-07-02T07:07:05","date_gmt":"2025-07-02T01:37:05","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=942934"},"modified":"2025-07-02T07:15:57","modified_gmt":"2025-07-02T01:45:57","slug":"swiggy-rolls-out-99-store-for-gen-z-and-price-conscious-users","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/02\/swiggy-rolls-out-99-store-for-gen-z-and-price-conscious-users\/","title":{"rendered":"Swiggy rolls out &#8217;99 store&#8217; for Gen Z and price-conscious users"},"content":{"rendered":"<p>Food delivery giant Swiggy has rolled out a new segment on its platform called \u201899 store\u2019, offering single meals mostly priced at Rs 99 in over 175 cities across the country.<\/p>\n<p>The company said in its release that this segment is \u201cspecially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery giant Swiggy has rolled out a new segment on its platform called \u201899 store\u2019, offering single meals mostly priced at Rs 99 in over 175 cities across the country. The company said in its release that this segment is \u201cspecially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumer.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-942934","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/942934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=942934"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/942934\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=942934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=942934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=942934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}