{"id":942582,"date":"2025-07-01T06:45:12","date_gmt":"2025-07-01T01:15:12","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=942582"},"modified":"2025-07-01T06:48:15","modified_gmt":"2025-07-01T01:18:15","slug":"myntras-creator-programme-recorded-over-1-million-registrations-ceo-nandita-sinha","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/07\/01\/myntras-creator-programme-recorded-over-1-million-registrations-ceo-nandita-sinha\/","title":{"rendered":"Myntra\u2019s creator programme recorded over 1 million registrations: CEO Nandita Sinha"},"content":{"rendered":"<p>Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan, chief executive Nandita Sinha told ET in an interview.<\/p>\n<p>\u201cThe creator economy has revolutionised the way communication is happening to cater to different user bases,\u201d said Sinha, adding, \u201cThere are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3\u20134 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan, chief executive Nandita Sinha told ET in an interview. \u201cThe creator economy has revolutionised the way communication is happening to cater to different user bases,\u201d said Sinha, adding, \u201cThere are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3\u20134 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-942582","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/942582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=942582"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/942582\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=942582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=942582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=942582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}