{"id":941340,"date":"2025-06-26T06:41:28","date_gmt":"2025-06-26T01:11:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=941340"},"modified":"2025-06-26T07:01:35","modified_gmt":"2025-06-26T01:31:35","slug":"digital-tops-tv-in-ipl-2025-viewership-jiostar-mpa-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/26\/digital-tops-tv-in-ipl-2025-viewership-jiostar-mpa-report\/","title":{"rendered":"Digital tops TV in IPL 2025 viewership: JioStar-MPA report"},"content":{"rendered":"<p>Digital platforms outpaced television in viewership during the 2025 edition of the Indian Premier League (IPL), according to JioStar\u2019s report \u201cTATA IPL 2025: A Year of Firsts\u201d, released in partnership with Media Partners Asia (MPA) at the APOS conference in Bali. <\/p>\n<p>The report highlights a key shift in audience behaviour, with digital reach recorded at 652 million\u2014higher than the 537 million viewers on television.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital platforms outpaced television in viewership during the 2025 edition of the Indian Premier League (IPL), according to JioStar\u2019s report \u201cTATA IPL 2025: A Year of Firsts\u201d, released in partnership with Media Partners Asia (MPA) at the APOS conference in Bali. The report highlights a key shift in audience behaviour, with digital reach recorded at 652 million\u2014higher than the 537 million viewers on television.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-941340","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/941340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=941340"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/941340\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=941340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=941340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=941340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}