{"id":940750,"date":"2025-06-24T05:32:50","date_gmt":"2025-06-24T00:02:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=940750"},"modified":"2025-06-24T05:41:05","modified_gmt":"2025-06-24T00:11:05","slug":"smartphone-brands-shift-focus-to-offline-sales-in-smaller-towns-2","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/24\/smartphone-brands-shift-focus-to-offline-sales-in-smaller-towns-2\/","title":{"rendered":"Smartphone brands shift focus to offline sales in smaller towns"},"content":{"rendered":"<p>New Delhi: Smartphone brands are increasingly pivoting to offline channels, tapping into smaller towns with easier access to financing in a bid to sell more premium handsets, marking a notable departure from ecommerce platforms. <\/p>\n<p>Shipments to online retailers fell for the seventh consecutive month in April. This was largely due to online-centric brands making a sharp shift towards offline distribution, said market trackers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Smartphone brands are increasingly pivoting to offline channels, tapping into smaller towns with easier access to financing in a bid to sell more premium handsets, marking a notable departure from ecommerce platforms. Shipments to online retailers fell for the seventh consecutive month in April. This was largely due to online-centric brands making a sharp shift towards offline distribution, said market trackers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-940750","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/940750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=940750"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/940750\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=940750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=940750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=940750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}