{"id":939622,"date":"2025-06-19T07:49:04","date_gmt":"2025-06-19T02:19:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=939622"},"modified":"2025-06-19T08:27:23","modified_gmt":"2025-06-19T02:57:23","slug":"only-1-in-4-indians-now-watch-traditional-tv-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/19\/only-1-in-4-indians-now-watch-traditional-tv-report\/","title":{"rendered":"Only 1 in 4 Indians now watch traditional TV: Report"},"content":{"rendered":"<p>India\u2019s media consumption landscape is undergoing a significant transformation, with new data showing that just 25% of Indians now rely exclusively on linear television. At the same time, digital-only audiences have surged to 23%, reflecting a decisive shift in content preferences across age, geography, and economic segments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s media consumption landscape is undergoing a significant transformation, with new data showing that just 25% of Indians now rely exclusively on linear television. At the same time, digital-only audiences have surged to 23%, reflecting a decisive shift in content preferences across age, geography, and economic segments.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-939622","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=939622"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939622\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=939622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=939622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=939622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}