{"id":939460,"date":"2025-06-19T06:35:46","date_gmt":"2025-06-19T01:05:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=939460"},"modified":"2025-06-19T06:59:37","modified_gmt":"2025-06-19T01:29:37","slug":"tata-play-zeel-expand-addressable-tv-ads-with-precision-targeting-on-zee-cinema","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/19\/tata-play-zeel-expand-addressable-tv-ads-with-precision-targeting-on-zee-cinema\/","title":{"rendered":"Tata Play, ZEEL expand addressable TV ads with precision targeting on Zee Cinema"},"content":{"rendered":"<p>Tata Play, one of India\u2019s largest Direct-to-Home (DTH) providers, is expanding its qddressable Aladvertising offering through a new collaboration with ZEE Entertainment Enterprises Limited (ZEEL). <\/p>\n<p>The move aims to deepen advertiser engagement by allowing brands to deliver customised campaigns to premium households across India\u2019s top eight metro cities via ZEEL\u2019s flagship movie channel, Zee Cinema SD.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Play, one of India\u2019s largest Direct-to-Home (DTH) providers, is expanding its qddressable Aladvertising offering through a new collaboration with ZEE Entertainment Enterprises Limited (ZEEL). The move aims to deepen advertiser engagement by allowing brands to deliver customised campaigns to premium households across India\u2019s top eight metro cities via ZEEL\u2019s flagship movie channel, Zee Cinema SD.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-939460","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=939460"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939460\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=939460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=939460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=939460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}