{"id":939236,"date":"2025-06-18T11:17:31","date_gmt":"2025-06-18T05:47:31","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=939236"},"modified":"2025-06-18T22:43:45","modified_gmt":"2025-06-18T17:13:45","slug":"digital-only-users-surge-as-connected-tvs-add-35-million-viewers-in-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/18\/digital-only-users-surge-as-connected-tvs-add-35-million-viewers-in-india\/","title":{"rendered":"Digital-only users surge as connected TVs add 35 million viewers in India"},"content":{"rendered":"<p>While linear television continues to command strong reach across India, the rise of digital-only users and connected TVs (CTV), which added 35 million new viewers in the first quarter of 2025, signals a shift, especially among younger, male and rural audiences, according to the Media Compass report by market research company Kantar.<\/p>\n<p>Further, a significant 23% of Indians are digital-only users. They access the internet but do not watch linear TV, the report added. That said, 58% of Indians still watch linear TV every month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While linear television continues to command strong reach across India, the rise of digital-only users and connected TVs (CTV), which added 35 million new viewers in the first quarter of 2025, signals a shift, especially among younger, male and rural audiences, according to the Media Compass report by market research company Kantar. Further, a significant 23% of Indians are digital-only users. They access the internet but do not watch linear TV, the report added. That said, 58% of Indians still watch linear TV every month.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-939236","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=939236"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/939236\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=939236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=939236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=939236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}