{"id":938407,"date":"2025-06-13T11:06:47","date_gmt":"2025-06-13T05:36:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=938407"},"modified":"2025-06-13T11:06:47","modified_gmt":"2025-06-13T05:36:47","slug":"metas-short-videos-are-reshaping-how-india-shops","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/13\/metas-short-videos-are-reshaping-how-india-shops\/","title":{"rendered":"Meta&#8217;s short videos are reshaping how India shops"},"content":{"rendered":"<p>New Delhi: Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery\u2014often without stepping into a store.<\/p>\n<p>Nearly 8 in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta\u2019s platforms such as Facebook and Instagram, according to the company\u2019s latest India Retail Purchase Journey report released Thursday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery\u2014often without stepping into a store. Nearly 8 in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta\u2019s platforms such as Facebook and Instagram, according to the company\u2019s latest India Retail Purchase Journey report released Thursday.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-938407","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/938407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=938407"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/938407\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=938407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=938407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=938407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}