Samsung Electronics is nearing a wide-ranging deal to invest in Perplexity AI and put search technology from the artificial intelligence startup at the forefront of the South Korean company\u2019s devices. <\/p>\n
The two companies are in talks to preload Perplexity\u2019s app and assistant on upcoming Samsung devices and integrate the startup\u2019s search features into the Samsung web browser, according to people with knowledge of the matter. The firms have also discussed weaving Perplexity\u2019s technology into Samsung\u2019s Bixby virtual assistant, said the people, who asked not to be identified because the talks are private. <\/p>\n
The tech giant is also expected to be one of the biggest investors in a new round of funding for Perplexity, the people said. The startup is in advanced discussions to raise $500 million at a $14 billion valuation, Bloomberg News has reported. <\/p>\n
The broad tie-up may help Samsung reduce its reliance on Alphabet Inc.\u2019s Google and pave the way for it to work with a mix of AI developers, similar to Apple Inc.\u2019s strategy for its devices and services. For Perplexity, the arrangement would mark its biggest mobile partnership to date and follows a recent integration deal with Motorola. <\/p>\n
Representatives for Samsung and Perplexity declined to comment. <\/p>\n
The two companies entered discussions about a partnership earlier this year, Bloomberg News reported in April. In recent weeks, the two sides met in South Korea, leading to them closing in on an agreement, the people said. <\/p>\n
Samsung and Perplexity have also discussed building an AI-infused operating system and an AI agents app that can tap into functionality from Perplexity and a range of other AI assistants, the people said. <\/p>\n
Apple has also shown interest in working with Perplexity. The iPhone maker has discussed using Perplexity as an alternative to Google Search as well as a substitute for ChatGPT integration in the Siri voice assistant, Bloomberg News has reported. <\/p>\n
\u201cWe\u2019ve been pretty impressed with what Perplexity has done, so we\u2019ve started some discussions with them about what they\u2019re doing,\u201d Eddy Cue, Apple\u2019s senior vice president of services, said during recent testimony at a Google antitrust trial.<\/p>\n
It\u2019s unclear how Perplexity\u2019s relationship with Samsung, one of Apple\u2019s fiercest rivals, would affect that.<\/p>\n","protected":false},"excerpt":{"rendered":"
Samsung Electronics is nearing a wide-ranging deal to invest in Perplexity AI and put search technology from the artificial intelligence startup at the forefront of the South Korean company\u2019s devices. The two companies are in talks to preload Perplexity\u2019s app and assistant on upcoming Samsung devices and integrate the startup\u2019s search features into the Samsung web browser, according to people with knowledge of the matter. The firms have also discussed weaving Perplexity\u2019s technology into Samsung\u2019s Bixby virtual assistant, said the people, who asked not to be identified because the talks are private. The tech giant is also expected to be […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-935756","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=935756"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935756\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=935756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=935756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=935756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}