{"id":935625,"date":"2025-06-02T07:29:45","date_gmt":"2025-06-02T01:59:45","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=935625"},"modified":"2025-06-02T07:45:29","modified_gmt":"2025-06-02T02:15:29","slug":"faces-of-the-future-brands-are-turning-to-ai-bots-avatars-for-ad-campaigns","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/06\/02\/faces-of-the-future-brands-are-turning-to-ai-bots-avatars-for-ad-campaigns\/","title":{"rendered":"Faces of the future: Brands are turning to AI bots &amp; avatars for ad campaigns"},"content":{"rendered":"<p>If you\u2019re a keen follower of social media, chances are that you\u2019d have noticed prickly heat powder brand DermiCool\u2019s new digital film, said to be its first AI-generated ad. In the video, cool \u2018neem-tulsi-powered\u2019 superheroes take down monsters (read ghamoriya or prickly heat) in a fantasy battlefield reimagined through a video game-inspired narrative. <\/p>\n<p>Earlier this year, fast fashion giant H&amp;M announced plans to create digital clones of its models using AI tools. The Swedish company said it will initially create 30 AI doppelgangers of its models, to be used in social media posts and marketing campaigns, instead of real humans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a keen follower of social media, chances are that you\u2019d have noticed prickly heat powder brand DermiCool\u2019s new digital film, said to be its first AI-generated ad. In the video, cool \u2018neem-tulsi-powered\u2019 superheroes take down monsters (read ghamoriya or prickly heat) in a fantasy battlefield reimagined through a video game-inspired narrative. Earlier this year, fast fashion giant H&amp;M announced plans to create digital clones of its models using AI tools. The Swedish company said it will initially create 30 AI doppelgangers of its models, to be used in social media posts and marketing campaigns, instead of real humans.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-935625","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=935625"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935625\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=935625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=935625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=935625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}