{"id":935322,"date":"2025-05-31T07:20:02","date_gmt":"2025-05-31T01:50:02","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=935322"},"modified":"2025-05-31T07:41:56","modified_gmt":"2025-05-31T02:11:56","slug":"all-eyes-on-ai-brands-are-watching-you-watch-them","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/31\/all-eyes-on-ai-brands-are-watching-you-watch-them\/","title":{"rendered":"All eyes on AI: Brands are watching you watch them"},"content":{"rendered":"<p>In 2024, BMW invited art lovers to engage with its 8 Series Gran Coup\u00e9 through a generative AI-powered campaign that curated visuals in real time based on users\u2019 interests. By relying on social listening algorithms and targeting niche communities, BMW delivered 23% higher engagement per dollar spent compared to traditional campaigns. This wasn\u2019t just about art or cars, it was about the dawn of AI-driven brand storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, BMW invited art lovers to engage with its 8 Series Gran Coup\u00e9 through a generative AI-powered campaign that curated visuals in real time based on users\u2019 interests. By relying on social listening algorithms and targeting niche communities, BMW delivered 23% higher engagement per dollar spent compared to traditional campaigns. This wasn\u2019t just about art or cars, it was about the dawn of AI-driven brand storytelling.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-935322","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=935322"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935322\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=935322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=935322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=935322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}