{"id":935059,"date":"2025-05-30T07:39:36","date_gmt":"2025-05-30T02:09:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=935059"},"modified":"2025-05-30T07:49:52","modified_gmt":"2025-05-30T02:19:52","slug":"why-wpp-killed-groupm-wpp-medias-ai-push-targets-ad-dominance","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/30\/why-wpp-killed-groupm-wpp-medias-ai-push-targets-ad-dominance\/","title":{"rendered":"Why WPP killed GroupM: WPP Media\u2019s AI push targets ad dominance"},"content":{"rendered":"<p>Back in 2003, Sir Martin Sorrell, a titan of advertising, launched GroupM with a clear goal: combine the budgets of WPP\u2019s media agencies, Mindshare, MediaCom, and later Wavemaker and Essence, to negotiate rock-bottom prices for TV and print ads. Size was their secret weapon, and they used it masterfully. <\/p>\n<p>Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn\u2019t just a fresh coat of paint\u2014it\u2019s a gut renovation for an industry where the old playbook\u2019s been shredded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2003, Sir Martin Sorrell, a titan of advertising, launched GroupM with a clear goal: combine the budgets of WPP\u2019s media agencies, Mindshare, MediaCom, and later Wavemaker and Essence, to negotiate rock-bottom prices for TV and print ads. Size was their secret weapon, and they used it masterfully. Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn\u2019t just a fresh coat of paint\u2014it\u2019s a gut renovation for an industry where the old playbook\u2019s been shredded.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-935059","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=935059"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/935059\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=935059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=935059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=935059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}