{"id":934927,"date":"2025-05-29T09:17:10","date_gmt":"2025-05-29T03:47:10","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=934927"},"modified":"2025-05-29T09:45:43","modified_gmt":"2025-05-29T04:15:43","slug":"instamart-rebrands-drops-swiggy-for-standalone-identity","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/29\/instamart-rebrands-drops-swiggy-for-standalone-identity\/","title":{"rendered":"Instamart rebrands, drops \u2018Swiggy\u2019 for standalone identity"},"content":{"rendered":"<p>Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. <\/p>\n<p>The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges, with quick commerce becoming a significant driver for the firms beyond their delivery businesses. CEO Sriharsha Majety said the company expects Instamart to surpass food delivery in terms of scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges, with quick commerce becoming a significant driver for the firms beyond their delivery businesses. CEO Sriharsha Majety said the company expects Instamart to surpass food delivery in terms of scale.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-934927","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=934927"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934927\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=934927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=934927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=934927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}