{"id":934372,"date":"2025-05-28T08:01:01","date_gmt":"2025-05-28T02:31:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=934372"},"modified":"2025-05-28T08:38:32","modified_gmt":"2025-05-28T03:08:32","slug":"swiggy-rebrands-itself-as-instamart-drops-the-name-of-parent-entity","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/28\/swiggy-rebrands-itself-as-instamart-drops-the-name-of-parent-entity\/","title":{"rendered":"Swiggy rebrands itself as Instamart; drops the name of parent entity"},"content":{"rendered":"<p>Food delivery platform Swiggy has rebranded its q-comm (quick commerce) arm as Instamart, dropping the name of the parent entity, as it aims to form a standalone brand identity for the platform. This comes at a time when the rate of growth of quick commerce has been outpacing that of food delivery for the past few quarters. <\/p>\n<p>\u201cInstamart\u2019s promise has grown beyond grocery categories, tier-1 cities and food delivery users,\u201d said Mayur Hola, Head of Brand at Swiggy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food delivery platform Swiggy has rebranded its q-comm (quick commerce) arm as Instamart, dropping the name of the parent entity, as it aims to form a standalone brand identity for the platform. This comes at a time when the rate of growth of quick commerce has been outpacing that of food delivery for the past few quarters. \u201cInstamart\u2019s promise has grown beyond grocery categories, tier-1 cities and food delivery users,\u201d said Mayur Hola, Head of Brand at Swiggy.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-934372","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=934372"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934372\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=934372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=934372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=934372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}