{"id":934344,"date":"2025-05-28T08:11:01","date_gmt":"2025-05-28T02:41:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=934344"},"modified":"2025-05-28T08:11:01","modified_gmt":"2025-05-28T02:41:01","slug":"instamart-drops-swiggy-name-aiming-for-standalone-brand-identity","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/28\/instamart-drops-swiggy-name-aiming-for-standalone-brand-identity\/","title":{"rendered":"Instamart drops Swiggy name, aiming for standalone brand identity"},"content":{"rendered":"<p>Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,51,4],"tags":[],"class_list":["post-934344","post","type-post","status-publish","format-standard","hentry","category-hindustantimes","category-it-2-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=934344"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/934344\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=934344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=934344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=934344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}