{"id":933317,"date":"2025-05-23T09:07:40","date_gmt":"2025-05-23T03:37:40","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=933317"},"modified":"2025-05-23T09:07:40","modified_gmt":"2025-05-23T03:37:40","slug":"amazon-fashion-rebrands-gen-z-storefront-as-serve","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/23\/amazon-fashion-rebrands-gen-z-storefront-as-serve\/","title":{"rendered":"Amazon Fashion rebrands Gen Z Storefront as \u2018SERVE\u2019"},"content":{"rendered":"<p>New Delhi, May 22: Amazon Fashion has rebranded its Gen Z-focused online store, formerly known as the Next Gen Store, as \u2018SERVE\u2019\u2014a bold, trend-forward platform catering to India\u2019s mobile-first youth. The name, inspired by Gen Z slang for showcasing confidence and style, reflects a shift toward expressive, inclusive fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi, May 22: Amazon Fashion has rebranded its Gen Z-focused online store, formerly known as the Next Gen Store, as \u2018SERVE\u2019\u2014a bold, trend-forward platform catering to India\u2019s mobile-first youth. The name, inspired by Gen Z slang for showcasing confidence and style, reflects a shift toward expressive, inclusive fashion.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,47,4],"tags":[],"class_list":["post-933317","post","type-post","status-publish","format-standard","hentry","category-greater-kashmir","category-it-2-greater-kashmir","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/933317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=933317"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/933317\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=933317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=933317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=933317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}