{"id":933303,"date":"2025-05-23T09:01:47","date_gmt":"2025-05-23T03:31:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=933303"},"modified":"2025-05-23T09:01:47","modified_gmt":"2025-05-23T03:31:47","slug":"ettech-explainer-why-are-d2c-brands-unhappy-with-zeptos-swap-and-save-feature","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/23\/ettech-explainer-why-are-d2c-brands-unhappy-with-zeptos-swap-and-save-feature\/","title":{"rendered":"ETtech Explainer: Why are D2C brands unhappy with Zepto\u2019s \u2018swap and save\u2019 feature?"},"content":{"rendered":"<p>Quick-commerce platform Zepto is facing backlash from direct-to-consumer (D2C) brands over its newly introduced \u2018swap and save\u2019 feature, which allows customers to swap a selected product in their cart with a cheaper alternative from a different brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick-commerce platform Zepto is facing backlash from direct-to-consumer (D2C) brands over its newly introduced \u2018swap and save\u2019 feature, which allows customers to swap a selected product in their cart with a cheaper alternative from a different brand.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-933303","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/933303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=933303"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/933303\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=933303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=933303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=933303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}