{"id":932552,"date":"2025-05-21T09:01:32","date_gmt":"2025-05-21T03:31:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=932552"},"modified":"2025-05-21T09:01:32","modified_gmt":"2025-05-21T03:31:32","slug":"amazon-rebrands-genz-fashion-platform-as-serve","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/21\/amazon-rebrands-genz-fashion-platform-as-serve\/","title":{"rendered":"Amazon rebrands GenZ fashion platform as \u2018Serve\u2019"},"content":{"rendered":"<p>Ecommerce giant Amazon has rebranded its Gen Z fashion platform, formerly known as the Next Gen Store, as Serve, as it looks to target young customers, particularly in tier-II and tier-III cities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce giant Amazon has rebranded its Gen Z fashion platform, formerly known as the Next Gen Store, as Serve, as it looks to target young customers, particularly in tier-II and tier-III cities.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-932552","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/932552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=932552"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/932552\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=932552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=932552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=932552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}