{"id":932098,"date":"2025-05-20T07:58:34","date_gmt":"2025-05-20T02:28:34","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=932098"},"modified":"2025-05-20T08:06:42","modified_gmt":"2025-05-20T02:36:42","slug":"from-brick-and-mortar-d-mart-revises-playbook-to-e-commerce","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/20\/from-brick-and-mortar-d-mart-revises-playbook-to-e-commerce\/","title":{"rendered":"From brick-and-mortar, D-mart revises playbook to e-commerce"},"content":{"rendered":"<p>India\u2019s best-known value retailer \u2014 DMart \u2014 finds itself at the crossroads as it eyes the next chapter of growth after close to 25 years in operation. The shift from value-to-convenience in urban markets has forced the country\u2019s second-biggest retailer after Reliance Retail to get aggressive with its e-commerce bet \u2013 DMart Ready. <\/p>\n<p>Once just a side project in a business largely built on offline operations, DMart Ready is increasingly becoming a crucial piece for the retailer. DMart\u2019s parent Avenue Supermarts has infused Rs 175 crore into subsidiary Avenue E-Commerce, which runs DMart Ready, as it looks to strengthen its online operations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s best-known value retailer \u2014 DMart \u2014 finds itself at the crossroads as it eyes the next chapter of growth after close to 25 years in operation. The shift from value-to-convenience in urban markets has forced the country\u2019s second-biggest retailer after Reliance Retail to get aggressive with its e-commerce bet \u2013 DMart Ready. Once just a side project in a business largely built on offline operations, DMart Ready is increasingly becoming a crucial piece for the retailer. DMart\u2019s parent Avenue Supermarts has infused Rs 175 crore into subsidiary Avenue E-Commerce, which runs DMart Ready, as it looks to strengthen its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-932098","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/932098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=932098"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/932098\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=932098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=932098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=932098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}