{"id":931152,"date":"2025-05-16T07:51:54","date_gmt":"2025-05-16T02:21:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=931152"},"modified":"2025-05-16T07:53:21","modified_gmt":"2025-05-16T02:23:21","slug":"zepto-enters-consumer-analytics-space-with-subscription-based-atom","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/16\/zepto-enters-consumer-analytics-space-with-subscription-based-atom\/","title":{"rendered":"Zepto enters consumer analytics space with subscription-based \u2018Atom\u2019"},"content":{"rendered":"<p>Quick commerce unicorn Zepto has rolled out a subscription-based analytics tool for consumer brands on its platform, aiming to boost profitability and move beyond its core delivery business. This move marks a significant step in  Zepto\u2019s broader monetisation strategy. <\/p>\n<p>Called Zepto Atom, the platform offers granular data insights to brands on customer behaviour, market share, conversions, and hyperlocal trends. It\u2019s an upgraded version of Zepto\u2019s existing brand portal and will be available as a paid add-on for performance tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce unicorn Zepto has rolled out a subscription-based analytics tool for consumer brands on its platform, aiming to boost profitability and move beyond its core delivery business. This move marks a significant step in Zepto\u2019s broader monetisation strategy. Called Zepto Atom, the platform offers granular data insights to brands on customer behaviour, market share, conversions, and hyperlocal trends. It\u2019s an upgraded version of Zepto\u2019s existing brand portal and will be available as a paid add-on for performance tracking.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-931152","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/931152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=931152"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/931152\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=931152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=931152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=931152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}