{"id":930737,"date":"2025-05-15T07:26:55","date_gmt":"2025-05-15T01:56:55","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=930737"},"modified":"2025-05-15T07:31:28","modified_gmt":"2025-05-15T02:01:28","slug":"zepto-to-launch-its-subscription-based-analytics-platform-zepto-atom","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/15\/zepto-to-launch-its-subscription-based-analytics-platform-zepto-atom\/","title":{"rendered":"Zepto to launch its subscription-based analytics platform, &#8216;Zepto Atom&#8217;"},"content":{"rendered":"<p>In a bid to enter the consumer analytics space, quick commerce firm Zepto announced the launch of its subscription-based platform, Zepto Atom, on Wednesday. The paid service will roll out on May 16. <\/p>\n<p>The data insights-led platform will provide brand partners, listed on Zepto, with access to real-time market data, consumer behaviour analysis, data on customer repeatability and retention, and predictive analytics. Zepto Atom will have a separate website and mobile application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bid to enter the consumer analytics space, quick commerce firm Zepto announced the launch of its subscription-based platform, Zepto Atom, on Wednesday. The paid service will roll out on May 16. The data insights-led platform will provide brand partners, listed on Zepto, with access to real-time market data, consumer behaviour analysis, data on customer repeatability and retention, and predictive analytics. Zepto Atom will have a separate website and mobile application.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-930737","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/930737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=930737"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/930737\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=930737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=930737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=930737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}