{"id":929397,"date":"2025-05-09T09:43:51","date_gmt":"2025-05-09T04:13:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=929397"},"modified":"2025-05-09T09:43:51","modified_gmt":"2025-05-09T04:13:51","slug":"tech-and-ai-must-advance-user-experience-from-backstage-sonos-rennie-addabbo","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/09\/tech-and-ai-must-advance-user-experience-from-backstage-sonos-rennie-addabbo\/","title":{"rendered":"Tech and AI must advance user experience, from backstage: Sonos\u2019 Rennie Addabbo"},"content":{"rendered":"<p>The audio hardware space is increasingly resembling a crucial trend, common to the smartphone ecosystem. Annual, often hurried upgrades for headphones, speakers and home theatre systems. It must not be easy for Sonos, the American audio company, to not follow the competition. The company\u2019s new home theatre system, the Arc Ultra, is an example \u2014 it follows the Arc, the then flagship launched in 2020, almost five years later and the company says it has done enough to give it the \u2018Ultra\u2019 moniker instead of \u20192\u2019 or something that simply represents a generational change. In a conversation with HT, Rennie Addabbo, who is General Manager for Sonos APAC, insists it underlines the company\u2019s focus on longevity rather than a quick churn with new products. That\u2019s what also defined Sonos\u2019 foray into the headphones space a few months ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The audio hardware space is increasingly resembling a crucial trend, common to the smartphone ecosystem. Annual, often hurried upgrades for headphones, speakers and home theatre systems. It must not be easy for Sonos, the American audio company, to not follow the competition. The company\u2019s new home theatre system, the Arc Ultra, is an example \u2014 it follows the Arc, the then flagship launched in 2020, almost five years later and the company says it has done enough to give it the \u2018Ultra\u2019 moniker instead of \u20192\u2019 or something that simply represents a generational change. In a conversation with HT, Rennie [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,51,4],"tags":[],"class_list":["post-929397","post","type-post","status-publish","format-standard","hentry","category-hindustantimes","category-it-2-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/929397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=929397"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/929397\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=929397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=929397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=929397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}