{"id":928517,"date":"2025-05-07T07:45:51","date_gmt":"2025-05-07T02:15:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=928517"},"modified":"2025-05-07T08:07:05","modified_gmt":"2025-05-07T02:37:05","slug":"shein-temu-ramp-up-digital-advertising-in-uk-france-as-us-tariffs-hit","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/07\/shein-temu-ramp-up-digital-advertising-in-uk-france-as-us-tariffs-hit\/","title":{"rendered":"Shein, Temu ramp up digital advertising in UK, France as US tariffs hit"},"content":{"rendered":"<p>Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed, a shift away from the US where the companies face crushing tariffs. <\/p>\n<p>Shein and Temu&#8217;s ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35 per cent in France and the UK, while PDD Group&#8217;s Temu increased by 40 per cent and 20 per cent month-over-month, respectively, according to Sensor Tower data provided exclusively to Reuters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed, a shift away from the US where the companies face crushing tariffs. Shein and Temu&#8217;s ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35 per cent in France and the UK, while PDD Group&#8217;s Temu increased by 40 per cent and 20 per cent month-over-month, respectively, according to Sensor Tower data provided exclusively to Reuters.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-928517","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/928517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=928517"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/928517\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=928517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=928517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=928517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}