{"id":928207,"date":"2025-05-06T08:04:15","date_gmt":"2025-05-06T02:34:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=928207"},"modified":"2025-05-06T08:35:18","modified_gmt":"2025-05-06T03:05:18","slug":"swiggy-pulls-the-plug-on-genie","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/06\/swiggy-pulls-the-plug-on-genie\/","title":{"rendered":"Swiggy pulls the plug on Genie"},"content":{"rendered":"<p>Swiggy has shut down its hyperlocal delivery service, Genie, across multiple cities, marking the end of a vertical that failed to deliver the desired returns, sources said. Launched in 2020, Genie allowed users to send parcels and arrange shop pick-ups within the same city. At its peak, the service operated in around 60 cities, but struggled to scale or generate meaningful revenue, sources added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy has shut down its hyperlocal delivery service, Genie, across multiple cities, marking the end of a vertical that failed to deliver the desired returns, sources said. Launched in 2020, Genie allowed users to send parcels and arrange shop pick-ups within the same city. At its peak, the service operated in around 60 cities, but struggled to scale or generate meaningful revenue, sources added.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-928207","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/928207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=928207"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/928207\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=928207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=928207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=928207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}