{"id":927616,"date":"2025-05-03T07:58:35","date_gmt":"2025-05-03T02:28:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=927616"},"modified":"2025-05-03T08:01:10","modified_gmt":"2025-05-03T02:31:10","slug":"over-70-of-tv-viewing-still-happens-on-ad-supported-platforms-nielsen","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/03\/over-70-of-tv-viewing-still-happens-on-ad-supported-platforms-nielsen\/","title":{"rendered":"Over 70% of TV viewing still happens on ad-supported platforms: Nielsen"},"content":{"rendered":"<p>More than seven out of every ten minutes Americans spent watching TV in the first quarter of 2025 was on ad-supported platforms, according to a new report from Nielsen. The data, revealed through the launch of Nielsen\u2019s latest measurement tool, highlights a major shift in viewing behaviour and a growing opportunity for advertisers. <\/p>\n<p>The new quarterly report, titled The Ad Supported Gauge, shows that 72.4% of total TV viewing came from platforms that deliver advertising, while only 27.6% was on ad-free services. The findings offer a detailed look at how audiences are consuming content across broadcast, cable, and streaming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than seven out of every ten minutes Americans spent watching TV in the first quarter of 2025 was on ad-supported platforms, according to a new report from Nielsen. The data, revealed through the launch of Nielsen\u2019s latest measurement tool, highlights a major shift in viewing behaviour and a growing opportunity for advertisers. The new quarterly report, titled The Ad Supported Gauge, shows that 72.4% of total TV viewing came from platforms that deliver advertising, while only 27.6% was on ad-free services. The findings offer a detailed look at how audiences are consuming content across broadcast, cable, and streaming.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-927616","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/927616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=927616"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/927616\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=927616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=927616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=927616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}