{"id":926893,"date":"2025-05-01T08:28:57","date_gmt":"2025-05-01T02:58:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=926893"},"modified":"2025-05-01T08:29:49","modified_gmt":"2025-05-01T02:59:49","slug":"new-lenovo-campaign-embeds-marketing-message-directly-in-gameplay","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/05\/01\/new-lenovo-campaign-embeds-marketing-message-directly-in-gameplay\/","title":{"rendered":"New Lenovo campaign embeds marketing message directly in gameplay"},"content":{"rendered":"<p>Lenovo India, in collaboration with Intel and creative agency Leo Burnett, has launched a marketing campaign that embeds itself within a popular online shooter game to speak directly to its intended audience\u2014gamers frustrated by outdated hardware. <\/p>\n<p>Titled Gamers on Duty, the campaign targets so-called \u201ccampers\u201d\u2014players who stay hidden in-game to avoid combat, often viewed negatively by other players for disrupting gameplay dynamics. Lenovo\u2019s insight: Many of these campers are not intentionally avoiding action, but are limited by underpowered, overheating machines that cannot support fast-paced gaming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenovo India, in collaboration with Intel and creative agency Leo Burnett, has launched a marketing campaign that embeds itself within a popular online shooter game to speak directly to its intended audience\u2014gamers frustrated by outdated hardware. Titled Gamers on Duty, the campaign targets so-called \u201ccampers\u201d\u2014players who stay hidden in-game to avoid combat, often viewed negatively by other players for disrupting gameplay dynamics. Lenovo\u2019s insight: Many of these campers are not intentionally avoiding action, but are limited by underpowered, overheating machines that cannot support fast-paced gaming.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-926893","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/926893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=926893"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/926893\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=926893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=926893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=926893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}