{"id":926097,"date":"2025-04-29T07:22:13","date_gmt":"2025-04-29T01:52:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=926097"},"modified":"2025-04-29T07:24:12","modified_gmt":"2025-04-29T01:54:12","slug":"from-seo-keywords-to-chatbots-brands-pivot-to-capture-ai-driven-traffic","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/29\/from-seo-keywords-to-chatbots-brands-pivot-to-capture-ai-driven-traffic\/","title":{"rendered":"From SEO keywords to chatbots, brands pivot to capture AI-driven traffic"},"content":{"rendered":"<p>The explosion of artificial intelligence (AI) has kickstarted a new gold rush, for visibility inside AI chatbots. In a race to stay relevant in a fast-changing digital landscape, advertising groups and tech start-ups are scrambling to help brands boost their presence in results generated by artificial intelligence chatbots. The push marks the beginning of a new era of search engine optimisation (SEO), where traditional strategies are being rewritten for a world dominated by generative AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The explosion of artificial intelligence (AI) has kickstarted a new gold rush, for visibility inside AI chatbots. In a race to stay relevant in a fast-changing digital landscape, advertising groups and tech start-ups are scrambling to help brands boost their presence in results generated by artificial intelligence chatbots. The push marks the beginning of a new era of search engine optimisation (SEO), where traditional strategies are being rewritten for a world dominated by generative AI.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-926097","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/926097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=926097"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/926097\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=926097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=926097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=926097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}