{"id":925403,"date":"2025-04-25T10:47:50","date_gmt":"2025-04-25T05:17:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=925403"},"modified":"2025-04-25T10:47:50","modified_gmt":"2025-04-25T05:17:50","slug":"ott-platforms-gain-ground-in-india-but-youtubes-dominance-endures","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/25\/ott-platforms-gain-ground-in-india-but-youtubes-dominance-endures\/","title":{"rendered":"OTT platforms gain ground in India, but YouTube\u2019s dominance endures"},"content":{"rendered":"<p>YouTube continues to dominate India\u2019s online video market. Despite a proliferation of premium streaming services, the Google-owned platform commanded a staggering 92% of all video consumption in 2024, leaving subscription and ad-supported (AVoD, or advertising video-on-demand) rivals to jostle for the remainder, according to the latest Ficci-EY report.<\/p>\n<p>Industry experts say user-generated content is now easier to create than ever before, thanks, of course, to the availability of cheap data and smartphones. As a result, creators have mushroomed across the tiniest of Indian towns, producing quality content and sharing on YouTube for the world to see.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube continues to dominate India\u2019s online video market. Despite a proliferation of premium streaming services, the Google-owned platform commanded a staggering 92% of all video consumption in 2024, leaving subscription and ad-supported (AVoD, or advertising video-on-demand) rivals to jostle for the remainder, according to the latest Ficci-EY report. Industry experts say user-generated content is now easier to create than ever before, thanks, of course, to the availability of cheap data and smartphones. As a result, creators have mushroomed across the tiniest of Indian towns, producing quality content and sharing on YouTube for the world to see.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-925403","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/925403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=925403"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/925403\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=925403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=925403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=925403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}