{"id":922727,"date":"2025-04-16T09:03:53","date_gmt":"2025-04-16T03:33:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=922727"},"modified":"2025-04-16T09:03:53","modified_gmt":"2025-04-16T03:33:53","slug":"honasas-ghazal-alagh-takes-a-swipe-at-lakme-on-x-later-deletes-post","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/16\/honasas-ghazal-alagh-takes-a-swipe-at-lakme-on-x-later-deletes-post\/","title":{"rendered":"Honasa\u2019s Ghazal Alagh takes a swipe at Lakm\u00e9 on X; later deletes post"},"content":{"rendered":"<p>Honasa Consumer, the parent company of beauty and personal care brand Mamaearth, has escalated its kerfuffle with Hindustan Unilever after the FMCG major launched an ad campaign downplaying the efficacy claims of digital-first sunscreen brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honasa Consumer, the parent company of beauty and personal care brand Mamaearth, has escalated its kerfuffle with Hindustan Unilever after the FMCG major launched an ad campaign downplaying the efficacy claims of digital-first sunscreen brands.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-922727","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/922727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=922727"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/922727\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=922727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=922727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=922727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}