{"id":922017,"date":"2025-04-14T09:23:05","date_gmt":"2025-04-14T03:53:05","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=922017"},"modified":"2025-04-14T09:23:05","modified_gmt":"2025-04-14T03:53:05","slug":"self-regulatory-body-to-fix-guardrails-for-growing-influencer-marketing-business","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/14\/self-regulatory-body-to-fix-guardrails-for-growing-influencer-marketing-business\/","title":{"rendered":"Self-regulatory body to fix guardrails for growing influencer marketing business"},"content":{"rendered":"<p>Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem. The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry leaders in influencer marketing have set up a self-regulatory body to provide structure to the fast-growing sector, projected to reach Rs 3,375 crore by 2026, as the government prepares to roll out a regulatory framework for the digital advertising and content creation ecosystem. The newly-formed India Influencer Governing Council (IIGC) comprises representatives from Hindustan Unilever, Publicis, Google, Meta, and leading influencers.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-922017","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/922017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=922017"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/922017\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=922017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=922017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=922017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}