{"id":921680,"date":"2025-04-12T08:46:48","date_gmt":"2025-04-12T03:16:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=921680"},"modified":"2025-04-12T09:10:29","modified_gmt":"2025-04-12T03:40:29","slug":"digital-takes-63-of-e-commerce-ad-spend-as-tv-and-print-see-big-drops","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/12\/digital-takes-63-of-e-commerce-ad-spend-as-tv-and-print-see-big-drops\/","title":{"rendered":"Digital takes 63% of e-commerce ad spend as TV and print see big drops"},"content":{"rendered":"<p>Digital platforms accounted for 63% of total e-commerce advertising spend in 2024, even as overall ad investments in the sector declined, according to a new report by ad-tech agency Excellent Publicity. <\/p>\n<p>The report, compiled using campaign data and insights from TAM Media Research, highlights a sharp pivot toward digital advertising amid tightening budgets across the board. While digital spend itself dropped by 37% compared to the previous year, the cut was far less severe than in traditional formats like television, radio, and print.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital platforms accounted for 63% of total e-commerce advertising spend in 2024, even as overall ad investments in the sector declined, according to a new report by ad-tech agency Excellent Publicity. The report, compiled using campaign data and insights from TAM Media Research, highlights a sharp pivot toward digital advertising amid tightening budgets across the board. While digital spend itself dropped by 37% compared to the previous year, the cut was far less severe than in traditional formats like television, radio, and print.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-921680","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/921680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=921680"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/921680\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=921680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=921680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=921680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}