{"id":921264,"date":"2025-04-11T08:29:16","date_gmt":"2025-04-11T02:59:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=921264"},"modified":"2025-04-11T09:13:01","modified_gmt":"2025-04-11T03:43:01","slug":"how-truecaller-is-building-an-ad-ecosystem-without-ruining-user-experience","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/11\/how-truecaller-is-building-an-ad-ecosystem-without-ruining-user-experience\/","title":{"rendered":"How Truecaller is building an ad ecosystem without ruining user experience"},"content":{"rendered":"<p>\u201cWhen was the last time you ignored a phone call without looking at the number?\u201d That simple behavioural reflex is what Truecaller built an empire on. What started as a caller ID tool to combat spam calls is now quietly becoming one of India\u2019s most interesting ad-tech players\u2014operating at the intersection of utility, intent, and identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen was the last time you ignored a phone call without looking at the number?\u201d That simple behavioural reflex is what Truecaller built an empire on. What started as a caller ID tool to combat spam calls is now quietly becoming one of India\u2019s most interesting ad-tech players\u2014operating at the intersection of utility, intent, and identity.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-921264","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/921264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=921264"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/921264\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=921264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=921264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=921264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}