{"id":919925,"date":"2025-04-07T08:19:59","date_gmt":"2025-04-07T02:49:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=919925"},"modified":"2025-04-07T08:34:41","modified_gmt":"2025-04-07T03:04:41","slug":"ad-surge-may-make-quick-commerce-profitable","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/07\/ad-surge-may-make-quick-commerce-profitable\/","title":{"rendered":"Ad surge may make quick-commerce profitable"},"content":{"rendered":"<p>Quick commerce platforms like Blinkit, Zepto and Swiggy Instamart are increasingly turning to advertising revenues to chart a path to profitability, as brands flock to these platforms to tap into a new category of urban, impulse-driven shoppers. <\/p>\n<p>With millions of consumers using these platforms for everything from last-minute grocery top-ups to household essentials and even fashion, ad revenues are becoming a key lever for profit, say analysts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick commerce platforms like Blinkit, Zepto and Swiggy Instamart are increasingly turning to advertising revenues to chart a path to profitability, as brands flock to these platforms to tap into a new category of urban, impulse-driven shoppers. With millions of consumers using these platforms for everything from last-minute grocery top-ups to household essentials and even fashion, ad revenues are becoming a key lever for profit, say analysts.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-919925","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=919925"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919925\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=919925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=919925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=919925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}